Cookie Policy

Effective date: July 1, 2026 Last updated: July 1, 2026

This Cookie Policy explains how MaxwellX uses cookies, pixels, local storage, server logs, and similar technologies on the MaxwellX website.

1. What cookies are

Cookies are small files placed on your browser or device. Similar technologies include local storage, session storage, pixels, tags, SDKs, device identifiers, and log files.

2. Why MaxwellX uses cookies and similar technologies

We may use these technologies to:

• operate the Site;
• keep the Site secure;
• remember cookie preferences;
• prevent spam and abuse;
• understand Site performance;
• measure page usage and errors;
• improve content and navigation;
• support forms and application submissions;
• support media, embedded content, or third-party tools where enabled.

3. Cookie categories

MaxwellX sets strictly necessary cookies and, where permitted, analytics cookies (Google Analytics 4). The categories below describe the full set of cookie types and how MaxwellX treats each; marketing and advertising cookies are not in use today.

Strictly necessary

Required for security, consent preferences, form operation, page loading, and basic Site function. These cannot usually be disabled through our cookie tool.

Functional

Remember choices such as display preferences, accessibility preferences, or saved form progress if enabled.

Analytics

Help us understand visits, traffic, popular pages, errors, device types, and performance. MaxwellX uses Google Analytics 4 (provided by Google LLC), which sets the _ga and _ga_* cookies for up to 2 years. In jurisdictions requiring consent (EEA, UK, Switzerland), analytics cookies are disabled by default until consent is given. You can opt out at any time using the Google Analytics opt-out browser add-on or your browser settings.

Marketing / advertising

Used for advertising, retargeting, cross-site tracking, or campaign measurement. MaxwellX does not use marketing or advertising cookies. If that ever changes, MaxwellX will obtain consent where required and provide opt-out controls before any such cookies are set.

4. Current implementation

| Technology | Category | Purpose | Provider | Duration | Consent needed? | |---|---|---|---|---|---| | mx_cookie_consent | Strictly necessary | Stores cookie choices | MaxwellX | 6–12 months | No | | Server logs | Strictly necessary / security | Security, diagnostics, abuse prevention | Hosting provider | See Data Retention Notice | No | | Form processor cookies | Strictly necessary / functional | Submit contact/team forms | our service providers | _ga / _ga_* (Google Analytics 4) | Analytics | Site performance and usage | Google LLC | Up to 2 years | Where required (EEA/UK/CH: off until consent) | Advertising pixels | Marketing | Advertising/retargeting | our service providers

5. Your choices

You can manage cookies by:

• using the MaxwellX cookie preferences tool where available;
• adjusting browser settings;
• using browser privacy controls;
• using opt-out mechanisms such as Global Privacy Control where applicable;
• contacting us.

Cookie preferences link: /legal/cookies

6. Global Privacy Control

Where required by applicable law and technically feasible, MaxwellX will treat recognized opt-out preference signals such as Global Privacy Control as requests to opt out of sale, sharing, targeted advertising, or similar tracking activities.

7. Third-party cookies

Third-party providers may set their own cookies or similar technologies. Their practices are governed by their own policies.

8. Changes

We may update this Cookie Policy when technology changes.

9. Contact

Privacy: privacy@maxwellx.com

This document is provided for transparency and general information. It is not legal advice. See the Legal Center for all MaxwellX policies.